Competitive Code of Conduct

February  2012

1. Cryo-Cell is committed to educating all expectant parents and related healthcare providers on the potential benefits of preserving their newborn's umbilical cord blood for the future potential medical treatment of that child, or possibly other family members.
2. Cryo-Cell has achieved market leadership by providing high-quality service and operational excellence that has earned the confidence of over 240,000 clients who have chosen Cryo-Cell to bank their  precious stem cells.
3. Cryo-Cell believes that fair competition benefits the industry and consumers by continually improving quality standards, increasing awareness and by providing a broad array of choices.
4. Cryo-Cell's legacy has been built on our commitment to provide high quality and superior value service. Cryo-Cell facilities are accredited by the AABB, registered with the FDA, certified to ISO 9001:2008 standards, and operates in a cGMP/cGTP compliant facility. As one of the few publicly traded stem cell banks in the United States, Cryo-Cell is also regulated by the Securities and Exchange Commission to uphold high standards of doing business.
5. Irrespective of the service provider chosen by consumers, Cryo-Cell believes that potential medical benefits available through education and utilization of umbilical cord stem cells will increasingly serve to save lives.
6. Cryo-Cell believes that consumers have the right to choose their stem cell bank based solely upon fair and accurate facts regarding the quality of operations, the experience and stability of the business, and the overall value of the service.
7. Cryo-Cell representatives will never disseminate knowingly false, misleading or incorrect information to disparage, defame or injure any of our competitors. We believe competitive conduct reflects broader standards of a service provider's professionalism, honor and integrity.
8. Cryo-Cell competes solely on the merits of our service and has long-standing respect for the principals and mission of the stem cell preservation industry.